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I myself read Google news almost every day. Why? Because it is fast and I get an overview of some of the main significant news. Main significant news? In fact, I do not know. I do not know how Google select the news. Why some news made it to the page and why don’t?
In fact, when I read Google news, this is not so relevant for me.
In fact, most of the time I scan the news headline and when I am interested in one of them, I click on the link to get to know the story. I only spend a few minutes on Google news.
I became interested to know what is influencing people when clicking (or not clicking) Google news.
In cooperation with a colleague at the Copenhagen Business School and my group at the Goethe University, we explored the tradeoffs between the source’s reputation and the way content is displayed or offered on a web page, as well as the effects of both on the Internet user’s choice of information services.
Our study was built upon behavioral economics and focused on the interaction between background and local context effects on the individual’s choice.
In particular, we investigated the tradeoffs between the source’s reputation, representing the background context and the provision of enriched content (e.g. source bundled with a picture or a video) representing local context.
The research involved a set of experiments based on hypothetical choice or matching tasks.
The main findings of our work indicated that there are significant interaction effects between reputation and enriched content, in the form of content related pictures, video and users’ recommendations, which affect the user’s choice of information services.
However, for enriched content in the form of an attractive picture or a colored frame, there were no significant effects in the user’s choice of online information services.
RVZ
(*) Reputation, framing strategies and user’s choice of content on the Web: an Empirical Study.
Ioanna Constantiou, Natascha Hoebel, Roberto V. Zicari.
Journal of Concurrency and Computation: Practice and Experience, Volume 22, No. 7, pp. 872-889, May 2010, Wiley.
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